My work centers on the architecture layer between data, decisioning and experience delivery.
The goal is to make analytics and personalization systems easier to trust, govern and improve.
- AI Engineering - applied workflows using OpenAI Codex, Claude Code and Google AI Studio
- Adobe Experience Platform - customer data architecture, Real-Time CDP and activation design
- Adobe Target - experience targeting, recommendations, personalization and A/B testing
- Customer Journey Analytics - cross-channel measurement models and analysis foundations
- GA4 & Google Tag Manager - implementation strategy, event design and governance
- Privacy-Aware Measurement - data minimization, consent-aware tracking and durable analytics design
